Novo Nordisk needed their internal developer platform to become a business-facing channel for digital health partnerships — supporting GLP-1 patient journeys at a global scale. The challenge: one platform, two completely different users.
01 — Challenge
Novo Nordisk had built a developer-facing platform primarily used internally — but the business ambition was bigger. The platform needed to become a channel for digital health partnerships at scale, enabling health tech companies to integrate with Novo Nordisk's ecosystem to support GLP-1 patient journeys.
The challenge was structural: the same platform had to speak two very different languages simultaneously. Technical developers needed clear API documentation, integration flows, and developer-grade tooling. Business partners evaluating collaboration needed a clear value proposition, trust signals, and a frictionless onboarding path. Designing for both without compromising either was the core problem.
02 — Design Process
In this project, I worked at the intersection of research, facilitation, and design to strengthen the connection between user needs and internal processes at Novo Nordisk. As a UX Designer, I focused on translating insights into actionable frameworks, enabling cross-functional collaboration, and ensuring that complex workflows were approached from a user-centred perspective.
In collaboration with the design agency 1508, we facilitated stakeholder workshops. These sessions focused on mapping internal processes while using creative exercises to uncover opportunities for user value. By aligning perspectives across departments, the workshops helped establish a more coherent and user-centred service experience.
To understand a highly specialised user group, I contributed to planning and conducting in-depth user interviews. The research uncovered key needs, behaviours, and pain points across segments, providing a strong foundation for both design and content strategy. These insights ensured that decisions were grounded in real user contexts rather than assumptions.
Building on research insights, I developed a detailed service blueprint mapping the end-to-end user journey and its connection to internal operations. A key focus was a complex onboarding flow, where the blueprint revealed how each user-facing interaction depends on internal roles, systems, and processes. This work exposed critical pain points and identified opportunities to improve both user experience and operational efficiency.
Process map illustrating user touchpoints, pain points, and hypotheses across the partnership journey. (Due to legal compliance, the content has been anonymised)
Detailed service blueprint mapping user journey, emotional states, and system interactions. (Due to legal compliance, the content has been anonymised)
I contributed to the UX/UI design of the platform, with a focus on usability, clarity, and consistency. This involved analysing key user flows, identifying friction points, and translating insights into interface improvements. The result was a more intuitive and efficient experience aligned with both user needs and business goals.
03 — Output & Result
This project is the outcome of an intensive design process where we uncovered user behaviours, identified pain points in the user journey, and navigated the complexity of multiple stakeholders. The result is a public-facing platform that doesn't just share information — it actively creates opportunities.
It enables Novo Nordisk to build stronger, smarter partnerships with companies who share the vision of advancing best-in-class GLP-1 solutions. With this platform, Novo Nordisk is now positioned to accelerate innovation at scale, increasing both the speed and volume of the innovation funnel — and strengthening the ability to deliver digital value propositions that make a difference for partners and patients across global markets.
